Usually, a planogram will contain the product name, brand and other related specifications. Any mistake in this step will mess up the whole planogram implementation. Various types that can be used by the planogram creator are gondolas, coolers, vending machines, peg boards, slat walls, etc.Īfter identifying the specifications of the display the next important step is to successfully identify the products and its specifications.
Identify the number of product facings and products aligned behind every facing.įor reading a retail planogram the initial step is to understand which display type is used in the planogram. Identify the product, brand and unique product code. Identify and verify the dimensions of the shelf space It also includes the necessary information needed to identify the product dimensions and unique product code. Planograms consist of products arranged in shelves. A planogram implementation is only complete after it is read and understood, and then arranged on the shelf according to that planogram. Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales.
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